White Papers
The Innovation & Change Imperative - Regulation and Technology
Max Brand Equity focuses on helping businesses that face discontinuity due to regulation, technology or competition. In these situations, many years of past experience in one industry can be unhelpful in developing new business models. We bring deep cross-industry experience in creating successful new business models out of discontinuity.
The Shifting Market Landscape Imperative
Managing Reregulation - Healthcare, Financial, etc.
Love Discontinuity - Technology & Regulation
International Marketing
We bring extensive experience living and working in multiple countries on multiple continents, leading companies successfully. Fully skilled in cross-cultural competencies as well as growing businesses.
Principles of International Marketing
Online Social Networking and Sentiment Monitoring
Increasingly, more business is taking place on the Internet. Yet companies are poor at monitoring and measuring the user experience. Max Brand Equity has worked in this area for almost 30 years and has spent the past five years developing best practices to monitor online "talk".
Brand Value Enhancement
Cross-Channel Branding
How Do Companies Buy Tired Brands and Revitalize Them?
Value of B2B Brands
What P&G Taught Me About Brands