The Innovation & Change Imperative - Regulation and Technology
Max Brand Equity focuses on helping businesses that face discontinuity due to regulation, technology or competition. In these situations, many years of past experience in one industry can be unhelpful in developing new business models. We bring deep cross-industry experience in creating successful new business models out of discontinuity.
We bring extensive experience living and working in multiple countries on multiple continents, leading companies successfully. Fully skilled in cross-cultural competencies as well as growing businesses.
Online Social Networking and Sentiment Monitoring
Increasingly, more business is taking place on the Internet. Yet companies are poor at monitoring and measuring the user experience. Max Brand Equity has worked in this area for almost 30 years and has spent the past five years developing best practices to monitor online "talk".